Jennifer Pratt is a consultant to the art and cultural sectors, based between Hong Kong and Dubai. With more than a decade of experience across Asia, the United States, and the Middle East, she advises galleries, fairs, platforms, and brands on launches, market entry, and partnerships.

She led Marketing and Communications for Art Basel in Hong Kong during its launch years, then joined Artsy to establish and expand its Asia-Pacific presence and spearhead the company's entry into China.

She later returned to Artsy's New York headquarters to lead the Art Fair Partnerships team, gaining a global view of the international fair ecosystem. Most recently, she served as General Manager of Art Dubai.